Choosing to Support Better Beauty
Beautycounter has been on my radar for a little over a year now and I’ve been very intrigued by their mission to get safer products into the hands of everyone. You all know how passionate I am about holistic nutrition, high-quality, nutrient-dense foods and creating a healthier life for everyone so when I heard about their mission, it seemed right up my alley. Beautycounter has gained a lot of their momentum by calling people from all over the country to action to help them spread their message about the importance of environmental health and creating safer products for everyone. Environmental health (things we are exposed to throughout our day such as face wash, makeup, laundry detergent, car exhaust, second hand smoke, all-purposes cleaners, etc.) plays a huge role in determining whether we are helping or hindering our overall health and it's always something I address with clients. Many people have no idea that the root cause of their hormonal imbalance could be attributed to the types of chemicals they're exposed to everyday or that the cause of their acne could be the acne treatment itself! After researching Beautycounter thoroughly and contemplating how their mission aligned with my values and beliefs, I decided to pull the trigger and become a Beautycounter Consultant. This is honestly something I never thought I would do, as I've never pictured myself in a role like this. But I truly believe in Beautycounter's mission and feel as though I can use this opportunity to also increase awareness and education around what I do with nutrition therapy. Just like I believe that we have a right to know how our food was grown, I believe we have a right to know what's in the products we use on our largest organ, the skin, everyday.
Who is Beautycounter?
Beautycounter is a small, multi-channel, mission-driven company, based in Santa Monica, CA. Their mission is to lead a movement for better beauty. They are doing this by making safer products here and now, and working on three interconnected, simultaneous pieces of this mission: educating, moving the market, and shifting public policy. I find their mission admirable and I’m excited to use Beautycounter as a platform for education and increased awareness.
I found it very interesting that Beautycounter, a company who produces skin care and beauty products, with the mission is to get safer products into the hands of everyone, would fight for MORE regulation within their industry. That would be like Monsanto fighting for stricter GMO and pesticide use laws...This is not a route many companies who would take and I think that's pretty cool of Beautycounter. Another part of Beautycounters mission is to shift the market. Remember when organic food used to be insanely expensive and you could only get it at your local co-op or pricey health foods store? People started learning and caring more about their food and realized that organic was a healthier choice. They expressed their desire for more by voting with their dollars and the market shifted. Prices decreased and organic food became accessible almost everywhere. Now we can buy organic foods at Walmart, Target, Costco, even gas stations! This is what Beautycounter is fighting for. Getting safer products into the hands of everyone, so they can experience the difference and feel confident that their skin care routine is safer than before. As education around the need for safer environmental health increases, the market shifts, the demand for safer products increases and policy reform becomes more attainable.
This where Beautycounter Consultants come in. Beautycounter has chosen a direct retail, multi-channel approach to share their mission, provide education and sell their products. This means they utilize independent consultants (like myself), an e-commerce platform (beautycounter.com) and strategic partnerships with companies like J.Crew and goop. Using this approach, Beautycounters message about safer ingredients and why they're important, has the opportunity to be shared exponentially, far beyond what would ever be told during a standard point-of-sale transaction like in a department store. Yes, Beautycounter and their consultants are also making money, that's not really a secret and it's all a part of their transparency as a company. Personally, I think that people (and companies) who have strong moral code, work hard, practice integrity, respect and honesty, deserve the appropriate monetary compensation. I believe that it's not necessarily what you do that defines you, but how you do it. I don't believe Beautycounter is trying to pull a fast one on me, screw me over, or encourage me to do this to others. I truly believe their main intentions are to mobilize people around the country to create a movement for better beauty and safer products, while simultaneously initiating change on the legislative level.
What To Expect
Let's clear the air real quick and make some distinctions between Beautycounter and other products. Beautycounter is not claiming to be "organic", "all-natural", "green", "non-toxic" or "eco-friendly." These are common buzz words which I'm sure you've heard and seen used on shampoo, conditioner, face wash, body wash, makeup, etc. These buzz words can essentially hold no value because the cosmetic industry is so under regulated. It's kind of like if you buy a package of beef that just says "All-natural!". That virtually holds no value and gives no indication to the quality of the meat. That cow still could have been given antibiotics, hormones, and lived a horrible life in general. Corey, my husband, recently discovered he was a victim to this kind of marketing. For weeks he had been trying to convince me to try his Aveeno shaving cream, instead of the usual plain bar of soap I use to shave my legs. He said "It's Aveeno, It's good stuff and it would work so much better than that soap." So, naturally, I began analyzing the packaging and ingredients. Some of the buzz words used on this particular shaving cream were terms like "dermatologist recommended", "therapeutic", "no fragrance added" and "with natural colloidal oatmeal." Sounds good enough right? Well it turns out this stuff is loaded with PARABENS! Parabens are known hormone distruptors, meaning they alter important hormone mechanisms within our body. It's easy for anyone to get fooled by clever marketing even if you're trying to live a healthy lifestyle and feel you're pretty conscious about things like this. Beautycounter avoids these buzz words because while they do use natural and organic ingredients in many of their products, they aim to source safer ingredients that also perform. This is the key distinction between Beautycounter and other "clean" products, they actually perform the way you want them too. For years now I've been trading in my suspicious skin care products and makeup for cleaner versions. I've done no-poo, DIY face scrubs with essential oils, all natural deodorants (don't even get me started) and abandoned nearly all makeup because I would experience reactions. (The only thing I have come to thoroughly embrace is the use of essential oils which I have found a time and a place for in my life, but I'll save that for another discussion.) I felt better knowing I was making a healthier choice but damn it was annoying that they didn't work! I kept experiencing adult acne (not cool) and dry, itchy skin because my moisturizer was horrible and seemed to contribute to the acne problem. While I've never been someone who wears a ton of makeup, I'd be lying if I said there weren't times that I looked an the mirror and wished there was just a little more pizazz going on there. You feel me?
While there are many quality products out there that DO only use organic, natural and non-synthetic ingredients, you'll more than likely be pulling a wild card as to if they perform or not and spending roughly the same amount of money that you would on Beautycounter products. We shouldn't have to sacrifice feeling comfortable in our own skin (literally!) just to avoid toxic, unsafe products that easily sneak their way onto our shelves and into our bodies. I love that with Beautycounter I receive full transparency. They ban over 1,500 harmful or questionable chemicals, 1,400 of which are already banned in the European Union for use in personal care products. I mean, come on!! They regularly screen all of their ingredients for safety, including possible interactions between multiple ingredients within a product and keep up to date on the latest research. With Beautycounter, you can not only expect them to source the highest quality of ingredients possible but they'll share all this information with you! Like I've said before, the fact that they're so transparent with their products and their business is one of the things that drew me to trust this company in the first place.
The Real Deal
I hope you all know that I would never use, support or promote a product, food, supplement, etc. unless I truly trusted it, believed in it and/or used it myself. I have never been much of a salesperson, which is another reason why I was attracted to Beautycounter. I don't feel the need to be "salesy" or push products onto people. My main focus is to be a resource you can trust, educate whenever I can and advocate for a cause I deeply believe in, just as in my nutrition practice.
That being said, I can tell you right now that Beautycounter is the real deal with their products and their mission. I've been using their Face Collection for just over a week now and I have already begun to see and feel a difference in my skin. My pimples started to vanish after just the first couple days (seriously) and my pores are less clogged and appear smaller. I've always been very aware of my pores and I constantly felt the need for a deep scrub to get my face clean, but the charcoal bar and charcoal face mask have easily taken care of that problem, no sand paper scrubbing required. After years of being underweight, malnourished and exhausted from ulcerative colitis flares, I've always felt that my face looked pale and just "sickly" in general, so when Corey said the other morning that my face looked "glowy", I was more than psyched to take that compliment! (and no, I'm NOT pregnant) I can tell these products are already making a difference in my skin and I'm eager to include even more as I'm constantly looking to improve the quality of my health.
If you'd like to join the mission Beautycounter has initiated to get safer products into the hands of everyone, are interested in voting with your dollars to help shift the market and experience the difference of safer skin care or just want more information, please feel free to reach out to me at anytime! My email, which can also be found on the Contact page of my site, is firstname.lastname@example.org
You can learn even more about Beautycounter by watching this short video below and browsing their products on my personal site beautycounter.com/rachelrondeau Thanks so much for reading friends! I appreciate your support so much and I'm excited to see where this new endeavor takes me, while continuing my journey to constantly improve the quality of my life and the lives of others around me.